Posts By:Burleson Seminars

Most small business owners are used to giving answers, not asking questions. If you followed around some of the world’s top CEOs and leaders, you would find the exact opposite is true. The best leaders are great at asking questions, so that the best ideas win and the best answers quickly become evident, even if they arise from the least-expected team members. Management expert Peter Drucker was well-known for asking smart questions like, “What changes have recently happened that don’t fit what everyone knows?” Read that question again and let it sink in for a minute. Most leaders start their…

This week the Screen Actors Guild (SAG-AFTRA) went on strike, grinding to a halt any moving part in Hollywood that wasn’t already ground to a halt by the Writers Guild of America (WGA) strike which now enters its third month. Not inconspicuously, CEOs, media moguls and tech billionaires arrived this week at Allen & Co.’s annual conference in Sun Valley, Idaho. Chief among them, Bob Iger, CEO of Disney, said some members of SAG-AFTRA are asking for too much. In an interview with David Faber on CNBC, Iger said, “We managed, as an industry, to negotiate a very good deal…

Doctors crave certainty. I get it. We’re scientists and we’re trained to heal patients. Unfortunately, most of the doctors reading this memo are in elective healthcare niches and must also learn how to run a business, manage employees and market their services. In dentistry and medicine, the best outcomes are achieved by following the rules in very specific and certain terms. No one wants their surgeon “winging it.” However, in the business world, the most successful thrive on differentiation and a willingness to do what no one else is doing. How would you rate your capacity to tolerate uncertainty?  How…

Have you ever wondered how airlines manage to post record profits year after year, despite fierce competition and rising costs? The answer lies in their approach to setting fees. Traditionally, fees were viewed as a necessary evil, an additional cost burden for passengers. But what if we flipped the script and saw fees as a strategic tool for success? The airline industry has mastered this art, and there’s something valuable we can learn from their playbook. Think about it. When you book a flight, the base fare may seem reasonable, but it’s the additional fees that start to add up:…

Variety, the trade journal of the entertainment industry, sent me a copy of their beautiful, glossy and embossed Variety 500, the annual list of top movie producers, deal makers, executives, TV and film talent and the list goes on. It’s a stunning publication and it deserves a prominent place on coffee tables and in reception rooms. And this should truly fascinate you, Faithful Reader – not only that an industry filled with some of the most powerful people on the planet pays attention to a “Top 500” list, looking for each other’s names in the book, comparing notes, judging where…

Marketing your dental practice successfully involves knowing when an expert can help. Here are the benefits of hiring a dental marketing consultant.

Chauncey Starr was an electrical engineer, nuclear energy expert and dean of the UCLA School of Engineering in the 1960s. His research on risk analysis was pioneering and is still highly relevant today. Starr stressed the major difference in risk tolerance between voluntary and involuntary activities.  “When people think that they are in control (a perception that may be incorrect but that is based on previous experiences and here on the belief that they can assess the likely outcome), they engage in activities–climbing vertical rock faces without ropes, skydiving, bullfighting–whose risks of serious injury or fatality may be a thousand-fold…

Exploring Job Options, Student Debt, and Workplace Wellbeing Teaching Objectives: Understand the various career options available to orthodontic residents after completing their residency program. Evaluate key factors to consider when choosing a practice model. Evaluate the impact of student debt on career decisions and learn strategies to manage and repay student loans effectively. Compare and contrast the advantages and disadvantages of start-ups, practice purchase, partnership with DSO/OSO/OO, multi-practice ownership, associate and independent contractor positions, academic and military career options. Explore different compensation models in orthodontics and understand their implications on income stability and growth potential. Develop a personalized career development…

A dental or orthodontic practice can use ChatGPT and artificial intelligence (AI) in many ways to help operate the business more efficiently and provide higher quality service to patients.  Here are several ways AI can be applied: Customer Service Marketing and Advertising Human Capital Management Inventory Management Revenue Cycle Management By leveraging AI in revenue cycle management and accounting processes, dental and orthodontic practices can streamline financial operations, optimize revenue collection, improve compliance, and gain valuable insights into their financial performance. Sign up to receive valuable content exclusively for my subscribers. As an added bonus you’ll get the free Ortho…

At the Peak Performance for Healthcare Providers event in Scottsdale, we were joined by the founder and CEO of Mastry, Francesca Sipma, who led us through a breathwork, hypnosis and visualization session. It was amazing. The entire audience was blown away and several attendees told me it was the most impactful thing they’ve ever experienced in their entire lives. Recently, I received this update from Francesca on the power of breath work and I thought I’d share it here for our readers and subscribers: “Mastry aims to provide you with the latest insights and most effective tool for personal growth…

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