Marketing your dental practice successfully involves knowing when an expert can help. Here are the benefits of hiring a dental marketing consultant.
Posts By:Burleson Seminars
Chauncey Starr was an electrical engineer, nuclear energy expert and dean of the UCLA School of Engineering in the 1960s. His research on risk analysis was pioneering and is still highly relevant today. Starr stressed the major difference in risk tolerance between voluntary and involuntary activities. “When people think that they are in control (a perception that may be incorrect but that is based on previous experiences and here on the belief that they can assess the likely outcome), they engage in activities–climbing vertical rock faces without ropes, skydiving, bullfighting–whose risks of serious injury or fatality may be a thousand-fold…
Exploring Job Options, Student Debt, and Workplace Wellbeing Teaching Objectives: Understand the various career options available to orthodontic residents after completing their residency program. Evaluate key factors to consider when choosing a practice model. Evaluate the impact of student debt on career decisions and learn strategies to manage and repay student loans effectively. Compare and contrast the advantages and disadvantages of start-ups, practice purchase, partnership with DSO/OSO/OO, multi-practice ownership, associate and independent contractor positions, academic and military career options. Explore different compensation models in orthodontics and understand their implications on income stability and growth potential. Develop a personalized career development…
A dental or orthodontic practice can use ChatGPT and artificial intelligence (AI) in many ways to help operate the business more efficiently and provide higher quality service to patients. Here are several ways AI can be applied: Customer Service Marketing and Advertising Human Capital Management Inventory Management Revenue Cycle Management By leveraging AI in revenue cycle management and accounting processes, dental and orthodontic practices can streamline financial operations, optimize revenue collection, improve compliance, and gain valuable insights into their financial performance. Sign up to receive valuable content exclusively for my subscribers. As an added bonus you’ll get the free Ortho…
At the Peak Performance for Healthcare Providers event in Scottsdale, we were joined by the founder and CEO of Mastry, Francesca Sipma, who led us through a breathwork, hypnosis and visualization session. It was amazing. The entire audience was blown away and several attendees told me it was the most impactful thing they’ve ever experienced in their entire lives. Recently, I received this update from Francesca on the power of breath work and I thought I’d share it here for our readers and subscribers: “Mastry aims to provide you with the latest insights and most effective tool for personal growth…
No man is an island… and no dental practice is either! Check out these dental practice resources that can help bring your practice to the next level!
Ivan Pavlov demonstrated that animal behavior could be established or erased by exposure to stress. In one experiment, he could make a dog react aggressively to caretakers with whom the dog was previously very loyal. This type of behavioral change as a result of exposure to stress has also been seen in prisoners of war. Stress increases our suggestibility. When we feel we have lost control over the situation, what we believe and like can completely change. In a study of 17,000 British civil servants, the workers with the lowest perceived control over their work environment had an significantly increased…
Your practice growth can be fast with EAT SEO. Let’s take a look at how to best increase your online presence and gain new customers.
Before you attend your first Burleson seminar, you might not realize how useful they can be! Let us guide you through what you’ll get out of a Burleson seminar.
I’m often asked “What’s the one thing I can do to attract more new patients to my practice?” and my answer is always the same: there is no one thing. I don’t know one way to attract 300 new patients per month to your practice. I know 300 ways to attract one patient and I recommend embracing all of them. If this sounds overwhelming, no one said private practice was going to be easy. This is business, not a cake walk. Dentists and orthodontists can attract 25-50 new patients per month without trying. Based on patient churn due to relocation,…
