In today’s competitive fields of dentistry and orthodontics, establishing a strong public presence is essential to reaching a broader audience, building trust, and showcasing expertise. Harnessing the power of the press and publicity can significantly enhance your professional reputation and create valuable opportunities to educate, inform and create goodwill. Recently, the American Dental Association and a handful of talented dentists were featured in an article on Today.com written by Sarah Jacoby. It fires on all cylinders. You can check out my LinkedIn profile and read the post to see why their article is so great. For this blog post, we…
Monthly Archives:August 2023
It still feels too hot in the midwest for it to officially be Pumpkin Spice Season, but I’ll take any sign that cooler weather and football are on the way. So, as I wait for temperatures to drop out of the triple digits, let’s take a few moments this Friday to consider the consumer experience through the lens of Starbucks. As always, if there’s something I can do to assist you in your professional or personal goals, don’t be a stranger. Reach out to my team and join me on a monthly coaching call, where we all get smarter together……
“A majority of life’s errors are caused by forgetting what one is really trying to do.” – Charlie Munger John Doe by Dr. David Phelps Munger’s words resonate in my own life, and in what I see in my work with hundreds of hardworking professionals and high-income earners. Many years ago when I was driven to work all hours of the day, trying to create a financial security moat of protection for my family, I had a sudden realization that changed the trajectory of my life. I was working hard on my dental practice while also building my real estate…
Customer acquisition cost (CAC) is a critical metric for the success of any business, including orthodontist practices. A high CAC can strain your marketing budget and hinder your ability to attract new patients. In this article, we will explore how to lower your orthodontic practice’s CAC through effective digital marketing strategies. We will draw insights from a case study involving Postmates, a delivery app, to provide actionable steps for orthodontist practice owners. Problem: Postmates aimed to reduce its CAC from $40 while increasing conversions to hit its growth milestones. Approach: The marketing agency pivoted from targeting “meal delivery apps” to…
Everyone and their uncle seems to be talking about remote dental monitoring. Almost everyone is approaching it the wrong way. Instead of focusing on how much more efficient you can be and how few appointments are needed to finish patients, we should be focused on outcomes and patient satisfaction. On the latest episode of Ask the Expert, I speak with Dr. Kurt Hoffman, a board-certified orthodontist and co-founder of In Hand Dental. He shows how patient interaction per month is up significantly in his practice and how he’s only bringing patients into the clinic to complete productive and valuable procedures…
Balancing Patient Safety and Access to Care or Anticompetitive Rhetoric? The recent introduction of teledentistry laws in various states has sparked a heated debate within the dental community, with the American Association of Orthodontists (AAO) finding itself at the center of the discussion. As we delve into the implications of these laws and the AAO’s involvement, it becomes essential to weigh the potential benefits of technological advancements against the responsibility of safeguarding patient well-being. Nevada is the first state to require in-person exam prior to orthodontic treatment. This law requires “…an in-person visit before the patient begins using the orthodontic…
