Monthly Archives:April 2023

Someone close to the AAO Council on Governmental Affairs told me an alarming statistic at the meeting in Chicago this weekend. This person said half of all AAO member orthodontists have now seen a patient in private practice where direct-to-consumer (D2C) aligners caused adverse effects (traumatic occlusion, gingival recession, jaw joint pain, etc.) At first glance, had I taken this doctor’s claim at face value, I could only logically conclude direct-to-consumer aligners are harming the public. Instead, I zoomed out and quickly ran the math in my mind. Smile Direct Club, the largest D2C company, has treated more than 1.8…

If you are looking for ways to grow your dental practice, this guide can help. Here is everything to know about how to get more patients for your practice.

Just like any other business, in order for your dental practice to thrive, you need to be a great leader. Check out these dental practice leadership strategies.

Orthodontists from all over the world will convene in Chicago this weekend for the American Association of Orthodontists Annual Session. There will be more learning opportunities available in the next four days than anyone has the available bandwidth or attention span, even if you cloned yourself twice, to obtain in four months. So, what are the most effective and efficient strategies to get the most out of your continuing education efforts? Here are a few simple tips I’ve observed over the years that have worked well for me: First, align your objectives and expectations with the type of meeting. Online…

There are 185,897 dental practices in the US in 2023. Each practice is busy serving patients in their community.  Each practice is likely also busy competing for those patients with other nearby practices.  The reality is that patients have options and will exercise them if they aren’t happy with any part of their experience. So dental practice marketing becomes even more critical as you consider how to grow your dental practice. Reaching patients and showing them how you can serve them is integral to patient growth. New patient marketing helps get them to your office, and the continued marketing keeps…

Up to 80% of dentist appointments are no-shows, according to recent statistics. No-shows have long plagued the industry, and cost billions of dollars every year. As life continues to get busier, these statistics will only get worse. That is, if you don’t change your dental practice management strategy. There are several changes you can make to take back control. And this isn’t the only area that needs work. Many practices aren’t fixing their financial mistakes with technology, outsourcing, and effective marketing. If each of these areas is improved, your revenue and growth will reach new heights. To help your dental…

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