Monthly Archives:October 2023

Align Technology, the company behind the innovative Invisalign system, has recently faced some challenges that have sent its shares tumbling. In a disappointing turn of events, the company fell short on quarterly earnings and subsequently had to revise its guidance due to a noticeable slowdown in demand. For the third quarter, Align reported adjusted earnings of $2.14 per share, falling short of Wall Street estimates of $2.26. Net revenue for the same period also missed expectations, coming in at $960.2 million instead of the anticipated $994.5 million. President and CEO Joe Hogan attributed these struggles to deteriorating trends in the…

In the world of healthcare, we often find ourselves facing a paradox. We’re trained to treat patients scientifically, to approach our work methodically, and to follow established protocols. But what if we were to reframe our perspective and view each patient as a unique form, a canvas waiting for our creative input, much like an artist confronts a blank canvas? This shift in mindset, inspired by the wisdom of Martin Buber, brings forth an artful approach to orthodontics, where we serve others properly by engaging the soul, embracing sacrifice, and confronting the risk of true transformation. The Eternal Origin of…

Across the board, dental and orthodontic practices were flat to down in new patients and production last month. I host a monthly coaching call for our members and the most common question is, “How do I get more new patients?” It’s a common place for most doctors to start when practice productivity has stalled. While I don’t disagree that new patients are a significant factor in the growth of any elective healthcare practice, a far more productive question to ask is “What are we doing with the patients we already have?” How are we fulfilling the promises we make in…

The COVID-19 pandemic significantly impacted various industries, and the dental profession was no exception. Over half a million dental healthcare workers faced layoffs, furloughs, or reduced hours, causing a ripple effect across the industry. As the sector recuperates, attention to job security and understanding its association with corporate culture is crucial for professionals and stakeholders. Drawing on insights from a study by Donald Sull and Charles Sull, which analyzed 1.4 million employee reviews on Glassdoor, we can derive valuable lessons on building a resilient and secure work environment in the dental field. The Dental Industry and the Long Tail Effect…

The recent news of SmileDirectClub’s voluntary Chapter 11 bankruptcy filing has sent shockwaves through the orthodontic industry. As professional trainers in the orthodontic industry, it’s crucial to dissect the lessons that can be learned from this development. Hindsight may be 20/20, but there are valuable takeaways from this situation. Disrupting Through Price: The D2C Model on Trial One of the most significant theories put to the test here is the Direct-to-Consumer (D2C) model’s ability to disrupt the orthodontic industry through competitive pricing. SmileDirectClub (SDC) initially gained attention for its lower-cost alternative to traditional orthodontic treatment. However, their recent financial struggles…

Unlock Your Potential & Grow Your Legacy