Podcast
Obtain powerful, evidence-based advice from the authors and experts who have published their life's work in best-selling books. Listeners will explore marketing, management and leadership best practices with Dustin Burleson, DDS, MBA and guest thought leaders, CEOs and sought after entrepreneurs.
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Linda Ginzel, PhD
Ask the Experts
Dustin talks with Dr. Linda Ginzel about her latest book, Choosing Leadership: Revised and Expanded: How to Create a Better Future by Building Your Courage, Capacity, and Wisdom.
You'll discover why leadership is a choice and how to put the responsibility for personal growth and professional development in your own hands. Professor Ginzel explains the difference between choosing to manage and when to lead.
Jake Gulick
Ask the Experts
In this episode, you’ll learn from Jake Gulick at Greyfinch Orthodontic Practice Management Software. Jake started his 15 year career in the dental space at TeleVox Software. After leaving TeleVox, Jake was one of the first employees at Cloud9 Ortho and led the sales team for four years. Jake decided to head in a different direction and helped create Greyfinch Orthodontic Practice Management Software.
Peak Performance
Ask the Experts
In this episode, Dustin talks with Travis Frederickson and Dr. Logan Frederickson about peak performance for healthcare providers. You'll learn about Travis’ experience as an athletic trainer and professional coach to healthcare providers. We also welcome Dr. Logan Frederickson to the program. Dr. Logan shares his experience as a physician, helping patients understand the mental, physical and spiritual aspects to peak performance.
Brooke Oliphant
Ask the Experts
In this episode, you’ll learn from Brooke Oliphant at Straight-Up Sales Orthodontic Coaching. You'll see why most orthodontic practices have ups and downs in production and conversion and what to do about it.
Brooke shares a neat strategy called “ask for no,” why 10-15% of follow-up efforts are wasted on the wrong prospects at the wrong time and what listeners can do right now to put their treatment coordinators in a more successful environment.
Mouthguard Club
Ask the Experts
In this episode, you’ll learn from Dr. Blair Feldman and Craig Weiss at Mouthguard Club about 3D custom mouthguards.
You'll learn about mouthguard events, marketing, partnerships with the NFL and their player camps, plus an exciting opportunity to acquire new patients. See and learn from other orthodontists who have successfully organized athletic mouthguard events in their communities and get exclusive access to a done-for-you mouthguard event toolkit.
Smile Stream Solutions
Ask the Experts
In this episode, Dustin talks with Tom Macari and Scott McIntosh at Smile Stream Solutions about Genesis Orthodontics and Streamligners.
You'll learn about Tom and Scott’s 28+ years of experience inside the orthodontic industry. We talk about how the industry has changed and what it means to provide maximum value in partnership with orthodontists today.
Adam Witty
Ask the Experts
Dustin talks with Adam Witty, CEO of Advantage | ForbesBooks.
You'll discover Adam's recommendations for local television, paid sponsorship versus earned media and how to create stories that get noticed by local news outlets. Adam explains why print books are still very much alive and some rather startling statistics regarding spoken word audio and eBooks. He shares best practices for building trust and establishing authority.
Flagstaff Ventures
Ask the Experts
In this episode, Dustin talks with Craig Weiss and Steve Dymant at Flagstaff Ventures about alternative investments.
You'll learn about Craig’s experience as a patent attorney, CEO, inventor and venture capitalist. We also welcome Steve Dymant to the program. Steve shares his history as a COO and Venture Partner, having raised over $800 million across ventures, private investments and alternative assets.
Dr. David Phelps
Ask the Experts
In this episode, you'll discover if your investments are really producing meaningful cash flow and wealth. See why most dentists and orthodontists have no idea how to orchestrate capital and create cash flow. Financial planning for dentists is focused on accumulation. But freedom can be achieved with far less – if you know how to orchestrate cash flow. Dr. David Phelps explains how in this special episode of Ask the Experts.
Todd Nickerson
Ask the Experts
Dustin talks with Todd Nickerson at Rock Dental Brands.
You'll discover the latest industry trends in the orthodontic market. See how to sustain or achieve 10-12% annual growth quickly. Todd will answer your questions about EBITDA targets, current multiples and practice valuations. We discuss the importance of a partnership mindset and the best deal structure for your individual needs and practice goals. See why certain deal structures do and do not make sense for some doctors.
Allen Campbell
Ask the Experts
Allen Campbell is widely known as a leader in the sports nutrition world. Through his culinary acumen, various publications, speaking engagements, consulting, and highly publicized work with athletes, actors and entertainers, he has revolutionized traditional culinary artistry by maximizing health benefits and sustainable practices.
Allen’s culinary education began at the age of 14 in the Boston suburbs. After 20+ years in the hospitality industry, he earned his stripes, crafted his own culinary style, and sought out a deeper meaning of the traditional “chef” position.
Dr. Alyssa Emory-Carter
Ask the Experts
In this episode, Dustin talks with Dr. Alyssa Emory Carter about Spark Aligners, OrthoFi, Dental Monitoring, team delegation and more. Dr. Emory Carter is a popular lecturer and has been selected to participate in clinical and FDA trials for several innovative orthodontic products.
Dr. Emory Carter will share her experience with offering the Spark Aligner system for her patients from staging and appointment flow to patient preference and compliance. She shares how OrthoFi has helped her practice automate the billing and collections process so that she and her team can focus on patient care. This is a great interview from one of the leading lecturers and thought leaders in orthodontics, Dr. Alyssa Emory Carter.
Amy Demas
Ask the Experts
Amy is a communication training consultant specializing in orthodontic front-desk employees. Her goal is to save you time and money in marketing costs each year by helping your team win over each patient through exceptional customer service training.
Communication etiquette just isn't taught in schools, not even at home anymore. Our team members find themselves in "front of house" roles with little to no formal training. Let's make a change. Let's help our people feel confident and eloquent when handling telephone interactions.
Francesca Sipma
Ask the Experts
Francesca Sipma is a former New Yorker who spent her career in advertising and marketing for top global brands. After 10 years of chasing an insatiable lifestyle, she experienced a radical awakening and went on a quest to find higher purpose. She is now a certified breathwork coach and hypnotherapist based in San Diego, CA. helping others come into alignment with their highest selves and live more meaningful lives of purpose and impact.
Ted Kozel
Ask the Experts
Ted Kozel is the Director of Sales as Socius Marketing. In this episode, Ted and Dustin discsuss why it's critical that you make the change to the new Google Analytics platform before Google sunsets the old one and you lose all your data. Ted shares why a new website doesn't necessarily make anything better, just prettier and how to fix the fact that most new websites are still buried on page five. Finally, listeners will discover how most website metrics can be deceiving, what one unmovable priority must exist with your website, and how to quickly fix this issue dogging most dental and orthodontic practice websites.
