Posts Categorized:Marketing

In most countries worldwide, there are thousands of dentists and only so many patients. In dense metropolitan areas, many dentists find it challenging to attract new patients to their dental practices.  You can be the best dentist in town, but if you’re not getting the word out about your dental practice, you’re on the path to failure. How can you attract new patients and keep your old ones coming back? We’re here to offer some advice. Keep reading to learn all of our top tricks for growing your dental practice.  1. Improve Your Website Many dentists believe that digital marketing…

The world of digital information marketing is growing rapidly. This suggests that more and more businesses are stepping up their marketing to the 21st century. Any dental practice that thinks they don’t need to worry about a digital marketing campaign is wrong. A new world of advertising is coming for every industry out there.  But how does the world of dental practice marketing work? Is it different from other sorts of marketing campaigns? What strategies work best?  Keep reading for more information.  Focus on Web Design  If you want to succeed in the 2020s, you’ll need to treat your website’s front page…

From a recent Kiplinger editorial survey, “On Valentine’s Day, one in five die-hard sports fans turns down romance to watch a game. A good chunk of men, 31%, want their lovers to be bigger fans; 18% would take a pay cut to change their partners’ interest level. and both sexes would gain weight or add to their commutes to alter their lovers’ interest level in sports. A full 41% of men say rooting for the same team is a bigger deal than sharing religion. There’s also financial friction: 27% of couples argue over money spent on sports. A majority of respondents,…

The Bed Bath and Beyond 20% off coupon is so ubiquitous that one of the mailers was even found by FBI agents in the junk drawer of notorious gangster, Whitey Bulger.  Comedians and television shows make fun of the coupon and I’ve done a fair amount of my own ribbing of the brand. At peak circulation, over a billion coupons were mailed per year. Nearly everyone has seen one of these or has one in their stack of mail at home. Many consumers keep them in their cars and purses, waiting to use them. But did you know? The brand started…

Google dominates online advertising. The company reported revenue of $183 billion in 2020. More than $147 billion, or 80.3% of total revenue, came from Google’s ads business. Alphabet, the parent company of Google, is on pace to grow 36.9% in 2021 to $250.6 billion in revenue. While regulators in Washington D.C. and Europe attempt to wrangle the digital advertising behemoth, smart marketers have noticed an interesting trend: brands are wasting a lot of money on television and Google search and not spending enough to target consumers where it matters most – when and where they are actually shopping for products…

There are too many examples to count in which a struggling writer, faced with writer’s block or a tight deadline, experiences an epiphany, resulting in prolific prose only after he or she starts writing about what they know. In an interview on CBS Sunday Morning, Maggie Gyllenhaal talked about directing “The Lost Daughter,” her first production as screenwriter and director. Based on a novel by Elena Ferrante, one of the book’s big truths now brought to the screen by Gyllenhaal is that “motherhood – even when it’s a choice, and a joy – is not always a pleasure.” Gyllenhaal is raising two daughters…

As of November, Nike no longer sells directly on Amazon. Nike is not alone. Birkenstock, Louis Vuitton, North Face, Patagonia, Asics, Ralph Lauren, Rolex and Vans do not sell directly on Amazon either. Nestlé Nespresso dominates a huge direct-to-consumer channel and paid Starbucks $7 billion to take over the sale of coffee and capsules for Nespresso machines. The new Disney+ streaming service cut out the middleman and kicked Netflix in the shins on the way out the door. These smart firms want to own the data and chart their own course into higher lifetime customer value, margin and sustainability in…

I’ve been presenting on the power of patient gifting and marketing automation for many years. The most common question from audiences revolves around cost. I’m asked, “How much should I spend on a new patient welcome gift, shock ‘n awe package or new start ‘wow’ box?” My answer has always been the same: whatever it takes. Clearly, one of the top five reasons why patients don’t refer, which I review extensively in my book, The Truth About Referrals, is that they aren’t welcomed to the practice in a BIG way. I learned this principle from The Ritz-Carlton Leadership Development Center, The Disney Institute…

Paco Underhill, author of several books on why consumers buy and consultant to large retailers, knows as much as any author I’ve read about where to place items on shelves, how consumers make buying decisions and specifically what drives female consumer choices. His work warrants your study and this weekly fax does not offer enough real estate to properly review the body of evidence his research has unearthed. I will, however, point you to one interesting aspect of Underhill’s research: When Underhill observes consumers during a shopping trip to Target or Wal-Mart, and then follows them to their car to ask them…

Born on a Missouri farm in 1875, James Cash Penney started in the retail business in 1898 as a store clerk in Colorado. He quickly moved up the ranks and in 1902, he was offered a partnership in the Golden Rule store. He soon bought the entire operation and by 1914 he moved the company headquarters to New York City and had built the largest department-store chain in the United States by 1917. At the age of 41, a life-insurance company said his overwork made him an at-risk client. So, he stepped down as president of his company and traveled the country,…

Unlock Your Potential & Grow Your Legacy