On February 13, Smile Direct Club announced the launch of its new premium aligner treatment, CarePlus. Patients can choose this treatment at select Partner Network dentist locations and receive a combination of in-person and virtual care. The firm promises concierge-level care from SDCs network of licensed dentists, orthodontists, hygienists and dental assistants. The cost is $3,900 in full or $115 monthly extended payment plan. On this week’s quarterly earnings call, the leadership team was all-in on this hybrid level of care. Combined with SmileMaker technology, a mobile scanning app for 3D treatment planning which has been beta tested in Australia…
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The average person has an attention span of about 8.25 seconds; that’s just enough time to grab someone’s attention through social media marketing. Social media is the perfect avenue to highlight your business. Most people get their news and follow trends through various social media channels. Creating social media pages for your dental practice can have many positive benefits, like growing your practice and increasing awareness. If you’re thinking about using social media platforms to help boost your business, read our best reasons to stop hesitating and start today. 1. Attract New Patients The best thing about social media is that it…
Focus on orthodontic marketing to increase your patient base and grow your business. Marketing is an essential part of any practice’s success and should be well-planned and executed. Here are some tips to help you create and deploy effective orthodontic marketing. Dental Professionals Need to Level Up Now more than ever dental professionals need to market themselves by growing their channels. Effective marketing can use traditional forms of advertising like TV commercials and newspaper ads as well as new digital strategies like social media marketing campaigns. As a leader in this industry, you also need to sell the high standards you…
For many, it is hard to imagine living in the pre-modern dentistry days. In the past, people often developed permanent oral health problems as they aged. Now, modern dentistry generates more than $162 billion every year in the United States alone, helping people maintain excellent oral health for many decades. Of course, the industry size indicates several dental practices are competing for the same patients. Identifying how to grow your dental practice may require using more effective marketing techniques to help you stand out. Read on to learn the most important techniques to attract new clients and grow your practice…
For years, dental restorations, oral surgery and cosmetic enhancements have filled your days. Now, you’re thinking about selling your dental practice. You’re ready to replace your explorers and radiographs with adventures and time in the sun. You’re not the only one, either. Research shows that an average of 5,100 dentist openings are expected to crop up every year between 2021 and 2031. This can be attributed to retirements or doctors transitioning to part-time work as they look for prospective buyers or partners. Before you begin the process of selling a dental practice, though, focus on increasing its valuation. Here’s a…
Your dental practice is booming thanks to word-of-mouth advertising, but now, you’re ready to welcome even more new patients to your practice. You’re ready to create a winning website. Unfortunately, many dental office websites fail to motivate their target audiences to take action — like scheduling visits. They also tend to put their viewers to sleep rather than creating excitement or interest. Fortunately, you can outshine your competition through an effective website for your practice. Here’s a rundown on how to design dental practice websites that lead to online business growth, so keep reading. Staff Photos The best business website design…
In 2022, there are 178,867 dental businesses in the US. That means the competition is through the roof. If you aren’t managing your dental business properly, you will lose patients. Avoiding common dental practice management mistakes can save your business. It can also help retain existing patients and increase new ones. With that in mind, here are seven common pitfalls to avoid. 1. Neglecting a Superior Patient Experience Customers who had a negative experience with your dental clinic are less likely to return. The cost of replacing them is far greater than retaining existing patients. Here are five strategies to…
Did you know that dental practice ownership in America has declined from 84.7% in 2005 to 73% in 2021? It’s not just America that’s suffering from this decline, but this can be seen throughout all the English-speaking countries, Europe, Canada, Australia, and more. Why are more and more dentists choosing not to go into private dental practice? Well, it could be because the competition between dental practices is becoming so fierce as many dentists are fighting for market share. That’s why dentists must start focusing their efforts on some tried and true dental practice marketing tactics to get ahead of the crowd. If…
Did you know that the dental market is predicted to grow to over $60 billion by the year 2029? With more people needing dental services than ever, you must have the best dental practice management. Have you ever considered your dental marketing strategy and how you can improve it to bring in new patients? Here are some tactics that you can try to improve your marketing today. Use Search Engine Optimization Search engine optimization, or SEO, is one of the most effective ways that you can market your business. This is a method that involves using keywords in your content…
Did you know that half of all small business owners don’t have a written marketing plan? A plan can help you effectively reach your audience and grow your practice. If you don’t know what a dental marketing plan is or how to create one, we’ve got you covered. Continue reading to learn all you need to know about marketing and growing your dental practice. What Is a Dental Marketing Plan? In short, your marketing plan is the roadmap you’ll follow as you reach your target audience and generate new leads for your dentist practice. Your plan is a written document…
