Someone close to the AAO Council on Governmental Affairs told me an alarming statistic at the meeting in Chicago this weekend. This person said half of all AAO member orthodontists have now seen a patient in private practice where direct-to-consumer (D2C) aligners caused adverse effects (traumatic occlusion, gingival recession, jaw joint pain, etc.) At first glance, had I taken this doctor’s claim at face value, I could only logically conclude direct-to-consumer aligners are harming the public. Instead, I zoomed out and quickly ran the math in my mind. Smile Direct Club, the largest D2C company, has treated more than 1.8…
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If you are looking for ways to grow your dental practice, this guide can help. Here is everything to know about how to get more patients for your practice.
Just like any other business, in order for your dental practice to thrive, you need to be a great leader. Check out these dental practice leadership strategies.
Orthodontists from all over the world will convene in Chicago this weekend for the American Association of Orthodontists Annual Session. There will be more learning opportunities available in the next four days than anyone has the available bandwidth or attention span, even if you cloned yourself twice, to obtain in four months. So, what are the most effective and efficient strategies to get the most out of your continuing education efforts? Here are a few simple tips I’ve observed over the years that have worked well for me: First, align your objectives and expectations with the type of meeting. Online…
There are 185,897 dental practices in the US in 2023. Each practice is busy serving patients in their community. Each practice is likely also busy competing for those patients with other nearby practices. The reality is that patients have options and will exercise them if they aren’t happy with any part of their experience. So dental practice marketing becomes even more critical as you consider how to grow your dental practice. Reaching patients and showing them how you can serve them is integral to patient growth. New patient marketing helps get them to your office, and the continued marketing keeps…
Up to 80% of dentist appointments are no-shows, according to recent statistics. No-shows have long plagued the industry, and cost billions of dollars every year. As life continues to get busier, these statistics will only get worse. That is, if you don’t change your dental practice management strategy. There are several changes you can make to take back control. And this isn’t the only area that needs work. Many practices aren’t fixing their financial mistakes with technology, outsourcing, and effective marketing. If each of these areas is improved, your revenue and growth will reach new heights. To help your dental…
The most successful entrepreneurs are not in competition with others. The top 1% understand the player opposite them is time. There will always be someone earning more money than us, running faster, growing bigger. This is no great tragedy. Instead of getting trapped in a competitive cycle of fear, complacency or jealousy, we must commit to being the best at getting better. This directs our focus and forces us to take action. Mediocre entrepreneurs meditate. Successful entrepreneurs move. Write this down: Movement over meditation. If you’re always rehearsing, you’re really doing nothing. When we’re too focused on short-term results and…
75% of employees say that clear communication is the most important quality of a leader. This one principle makes workplaces more harmonious and productive, regardless of the industry. But setting the goal of communicating clearly is not enough to change your practice. Leadership principles are a good starting point for improving your business. But enacting real change takes more. All businesses, including dental practices, need processes that make these principles happen. What steps can you take to change your dental practice leadership? How can you ensure that doing so improves your business? Read on for our brief guide to changing…
On February 13, Smile Direct Club announced the launch of its new premium aligner treatment, CarePlus. Patients can choose this treatment at select Partner Network dentist locations and receive a combination of in-person and virtual care. The firm promises concierge-level care from SDCs network of licensed dentists, orthodontists, hygienists and dental assistants. The cost is $3,900 in full or $115 monthly extended payment plan. On this week’s quarterly earnings call, the leadership team was all-in on this hybrid level of care. Combined with SmileMaker technology, a mobile scanning app for 3D treatment planning which has been beta tested in Australia…
The average person has an attention span of about 8.25 seconds; that’s just enough time to grab someone’s attention through social media marketing. Social media is the perfect avenue to highlight your business. Most people get their news and follow trends through various social media channels. Creating social media pages for your dental practice can have many positive benefits, like growing your practice and increasing awareness. If you’re thinking about using social media platforms to help boost your business, read our best reasons to stop hesitating and start today. 1. Attract New Patients The best thing about social media is that it…
