Did you know that the dental market is predicted to grow to over $60 billion by the year 2029? With more people needing dental services than ever, you must have the best dental practice management. Have you ever considered your dental marketing strategy and how you can improve it to bring in new patients? Here are some tactics that you can try to improve your marketing today. Use Search Engine Optimization Search engine optimization, or SEO, is one of the most effective ways that you can market your business. This is a method that involves using keywords in your content…
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Did you know that half of all small business owners don’t have a written marketing plan? A plan can help you effectively reach your audience and grow your practice. If you don’t know what a dental marketing plan is or how to create one, we’ve got you covered. Continue reading to learn all you need to know about marketing and growing your dental practice. What Is a Dental Marketing Plan? In short, your marketing plan is the roadmap you’ll follow as you reach your target audience and generate new leads for your dentist practice. Your plan is a written document…
Online marketers put aside approximately 57% of their budget towards digital marketing. One of the easiest and most effective ways for you to grow your orthodontic practice is through digital marketing. It has the potential to take your business to a whole new level. However, if you are not familiar with digital orthodontic marketing, it can seem overwhelming at first. The first hurdle to cross is getting started. Consistency in your marketing strategy is the next. Here’s a look at how digital marketing can help your orthodontic practice grow. Create a Stunning Website A well-developed website is a key component…
In 2022, there are 178,867 dental businesses in the US. That means the competition is through the roof. If you aren’t managing your dental business properly, you will lose patients. Avoiding common dental practice management mistakes can save your business. It can also help retain existing patients and increase new ones. With that in mind, here are seven common pitfalls to avoid. 1. Neglecting a Superior Patient Experience Customers who had a negative experience with your dental clinic are less likely to return. The cost of replacing them is far greater than retaining existing patients. Here are five strategies to…
It doesn’t matter if your dental practice is located in London, New York, or Madrid, there is something all dentists always want more of. And that’s new patients. One of the primary ways to implement new patient marketing is through social platforms. Are you hesitant to step into using digital marketing to get new patients? The article below will get you started in the right direction, so keep reading. Start by Choosing 2-3 Social Media Platforms You can choose from dozens of potential social media platforms to attract new patients. You don’t have the time to be on every platform.…
Are you looking to increase business in your dental practice? Then keep reading for the four most effective dental practice marketing strategies you can apply.
In most markets, there are too many dentists and only so many patients. In dense metropolitan areas, many dentists find it challenging to attract new patients to their dental practices. You can be the best dentist in town, but if you’re not getting the word out about your dental practice, you’re on the path to failure. How can you attract new patients and keep your old ones coming back? We’re here to offer some advice. Keep reading to discover our top strategies for growing your dental practice. 1. Improve Your Website Many dentists fail to recognize the power of digital marketing. After…
As of 2021, there are an estimated 187,000 dental offices in the United States. You’ve worked hard to make your dental practice a reality, but running a professional practice comes with many challenges. You must blend dental know-how with business skills . Like any organization, this means having an efficient team to help carry out your vision and serve your patients. To have the best possible dental office, you will need to understand and deploy consistent leadership principles. To learn more about leadership and management techniques you can use to serve your patients and employees with excellence, keep reading below for the…
In his excellent book, On Writing: A Memoir of the Craft, Stephen King addresses the phenomenon of writer’s block. He says, “Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” I agree. I’ve written thousands of pages of content, spread across ten published books, scores of special reports, articles and hundreds of marketing, management and leadership programs for dentists and orthodontists, several of which have been translated into at least five languages, that I know of. And, I can attest that a lot of it has typographical and grammatical errors. Some of it…
Before the 2021 Rose Bowl, Alabama Coach Nick Saban had quite an answer when ESPN’s Tom Rinaldi asked him for one thing he learned this disruptive year. “I’ve spent my whole life trying to keep everything in some kind of a controlled mechanism that I thought was going to lead to better performance, better production, more consistency, and this year, that hasn’t been possible,” he said. “There was a time, in my career as a coach, I would have never been able to tolerate some of the things we’ve had to go through. So that has made me better, I…
