Articles

When the big stack of mail gets plopped on my desk each day, I won’t lie, there are many letters I’d prefer not to open. When I see a return address from an attorney or the IRS, I react with as much gleeful anticipation as a toddler sitting in front of a very large bowl of steamed broccoli. It’s on these days that a hand-written thank you card from a Burleson Seminars member shines through like a ray of sunshine. I receive a lot of these cards, which I attribute to the caliber of our member doctors and not the…

Ideas come and go. Every day, I write down a handful of new ideas in my planner. I’ve done this for years. I try to write down at least ten, not because any of my ideas are all that great, but because it gets me in the habit of seeing ideas come and go. Also, it doesn’t hurt to capture what’s in my head. Occasionally I will stumble across something really interesting and my only hope of remembering it is to write it down. I’ve read the biographies of too many great thinkers, writers and comedians who keep journals or…

In his classic text, M.R. Kopmeyer teaches, “push your wheelbarrow upside down.” Walking through life with your wheelbarrow right side up allows anyone to dump their burdens, worries and issues into your wheelbarrow, making your load heavier to carry. When people see that there is a man going around collecting problems, they will easily add their problems to his load. Kopmeyer wasn’t teaching people to be indifferent to the burdens of others, but to be selective. Only by being selective can we be effective. You were not appointed Chief Problem Solver of the Universe. You are not even the President…

Marcus Aurelius said, “Our actions may be impeded… but there can be no impeding our intentions or dispositions. Because we can accommodate and adapt. The mind adapts and converts to its own purposes the obstacle to our acting. The impediment to action advances action. What stands in the way becomes the way.” This simple but profound maxim became Ryan Holiday’s impetus for writing The Obstacle is the Way, a brilliant book I highly recommend you read at least once per year. Today, if you’re honest with yourself, there are at least a few big, hairy obstacles that delay and impede your…

Today, Millennials spend 93.5 hours per month inside an app. Years ago, I made a bold claim that “those who are unable to control their attention will have it bought and sold by those who can.” Facebook has become one of the biggest media companies on the planet, selling billions of dollars of advertising to its user base each quarter. My prediction was correct, but it is not limited to technology companies and apps. There are new investments in old-school technology to help combat this unique time in history where no one seems to have control of their attention. Germany is spending…

The Smithsonian magazine reported recently that archaeologists uncovered an ancient Roman bathroom, decorated with suggestive mosaics, meaning dirty jokes were built right into the walls. Just like bathroom humor has been around since the dawn of time, there are many things that never change, even in today’s fast-paced, always-on, hyper-connected society. For example, your patients will always want to know certain things from you before they buy, before they refer, before they pay in full, etc. Each year, Jeff Bezos and Amazon ask, “What do we know about the consumer that never changes?” This is an extremely telling secret hidden in…

In a large study of over 5,000 workers in Spain, the University of Madeira discovered that employer-provided training has the same effect on job satisfaction as a 17.7% net wage increase. I’ve been teaching for years that your employees don’t always want more money in order to increase their engagement and overall job satisfaction with your company. The ability to learn something new or achieve mastery of a skill they have already learned but have not yet perfected are both critical components to job satisfaction. Our surveys with top clients after in-office trainings and live seminar boot camps that we provide also…

If you observe the most productive and most successful people on the planet, you’ll notice three very important similarities in how they achieve results. It doesn’t matter if the person is an entrepreneur, doctor, lawyer, politician, religious leader, actor, teacher or any of a million different occupations. Those operating at the top 1-5% of their chosen field or profession have these three traits in common: First, they are intentional.  You’ve heard me say, “Nothing really great ever happens by accident.” Warren Buffett, Bob Iger when he led Disney, Tim Cook at Apple, Michael Jordan, Judd Apatow, Sheryl Sandberg at Facebook…

Most small business owners are used to giving answers, not asking questions. If you followed around some of the world’s top CEOs and leaders, you would find the exact opposite is true. The best leaders are great at asking questions, so that the best ideas win and the best answers quickly become evident, even if they arise from the least-expected team members. Management expert Peter Drucker was well-known for asking smart questions like, “What changes have recently happened that don’t fit what everyone knows?” Read that question again and let it sink in for a minute. Most leaders start their meetings with assumptions,…

Five years ago, Nir Eyal wrote a book called Hooked: How to Build Habit-Forming Products, which helped startup tech firms understand user psychology. He discussed the research on slot machines, which use variable rewards and pleasures that come at unpredictable intervals. If you haven’t read, Addiction by Design, it is both amazing and alarming. In response to pressure from psychologists and child development specialists, tech industry insiders have blown the whistle at Google, Facebook and WhatsApp, becoming critics of the very tools and addictive apps they spent years developing. In his latest book, Eyal admits that there will be a movement to be…

Unlock Your Potential & Grow Your Legacy