Burleson Blog

Articles of interest for the successful orthodontist.

Customer Service Recovery

Unless you’ve been living under a rock, you’ve probably seen or read about the United airlines “re-accommodation” incident where a passenger was forcibly removed from an airplane that was “oversold” so that 4 United employees could board the plane instead. Chalk this up as one more reason why I fly private. As a serious student […]


Direct Mail and New Patient Attraction

  Let’s take a look at some recent direct mail marketing stats that may surprise you: People are not opening emails, but do sort through physical mail. 98% of Americans check their mail every day. Approximately 66% of people have bought something because of direct mail. People still feel that direct mail is more personal […]


7 Keys to Productive Team Meetings

When was the last time you had a truly productive team meeting in your orthodontic practice? Have you stopped holding regular meetings because nothing ever seems to change? Through comprehensive study of the most successful companies on the planet and how they embrace team meetings in order to quickly clarify miscommunication and realign the entire […]


17 Years of Experience in Dental Practice Management

Dr. Dustin S. Burleson is a speaker, teacher, author and business strategist for over 1,900 doctors located in 23 different countries throughout the world. He writes and edits five newsletters monthly, is the director of the Rheam Foundation for Cleft & Craniofacial Orthodontics and operates a large multi-doctor, multi-clinic orthodontic and pediatric dental practice in Kansas City, Missouri. He is a champion […]


Proven Orthodontic Management Systems and Strategies

  Your Team Will Make or Break Your Practice How much effort do you put into ensuring that you are hiring the right person for each position in your business? If you don’t know the answer to that question, you may be costing your company in more ways than one. Not having the right people […]