by Dustin Burleson, DDS, MBA
Every year around this time, our desks used to disappear under stacks of envelopes, stamps, and coffee cups.
Between thanking referring dentists, appreciating our employees, and sending a little holiday cheer to patients, it felt impossible to keep it personal and efficient.
Then I found Handwrytten—and everything changed.
This platform creates real, pen-on-paper cards using automated handwriting robots. They vary the pressure, slant, and spacing so each note looks like it came straight from your hand. The best part? You can integrate it directly with your CRM, saving you countless hours during the busiest season of the year.
At Burleson Seminars, we use Handwrytten year-round, but the holidays are where it shines. Imagine sending:
A thank-you card to every patient who started treatment this year
A holiday greeting to your referring dentists
A personalized note to each team member recognizing their hard work
That level of attention can’t be faked. It builds relationships that drive referrals, retention, and reputation.
In my Look Over My Shoulder program, I show exactly how we integrate Handwrytten with our CRM using Zapier. Once it’s connected, the process runs automatically—when a patient finishes treatment, a referral comes in, or a milestone is reached, a customized, handwritten card is triggered and mailed without anyone lifting a finger.
That tutorial is available exclusively for Look Over My Shoulder members, and it’s one of the most impactful systems we’ve ever implemented for relationship marketing and patient experience.
If you’re not yet using Handwrytten, now’s the perfect time to explore it. It’s a simple tool that helps you express gratitude at scale—without losing the warmth of the human touch.
👉 Learn more and get started with Handwrytten here.
This season, let technology handle the busy work so you can focus on what matters most—connecting with the people who made your practice successful in the first place.
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