On February 13, Smile Direct Club announced the launch of its new premium aligner treatment, CarePlus. Patients can choose this treatment at select Partner Network dentist locations and receive a combination of in-person and virtual care. The firm promises concierge-level care from SDCs network of licensed dentists, orthodontists, hygienists and dental assistants. The cost is $3,900 in full or $115 monthly extended payment plan. On this week’s quarterly earnings call, the leadership team was all-in on this hybrid level of care. Combined with SmileMaker technology, a mobile scanning app for 3D treatment planning which has been beta tested in Australia…
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