Did you know that the dental market is predicted to grow to over $60 billion by the year 2029? With more people needing dental services than ever, you must have the best dental practice management.
Have you ever considered your dental marketing strategy and how you can improve it to bring in new patients? Here are some tactics that you can try to improve your marketing today.
Use Search Engine Optimization
Search engine optimization, or SEO, is one of the most effective ways that you can market your business. This is a method that involves using keywords in your content to boost your search engine rankings.
If someone searches for your business, it may not automatically show up on the first page of search engine results. It is especially difficult for small businesses to crack the top listings.
However, with search engine optimization, you can use special keywords consistently in your content so that more people see your site. Try focusing on a certain set of keywords so you have a better chance of potential patients viewing your search engine listing.
If you are tight on money or you want a more organic approach, search engine optimization is a fantastic way to avoid paying for search engine ads, which can add up over time.
Post Content Regularly
For social media, it is important that you post regularly to engage your followers. You should try to make a posting schedule and stick to it so that your accounts do not go dormant for long.
Depending on your target audience, you may need to adjust how often you post or what types of content you create. It also depends on the platform that you use.
For example, Facebook will use more text-based posts, while applications like Instagram and Tiktok rely more on pictures and video for their primary forms of content.
If you find yourself overwhelmed, try creating batches of content at once on a schedule. Make this a priority weekly, bimonthly, or even monthly.
You can use many third-party sites to schedule your social media posts automatically. This way, you will be able to create your content all at once and not have to worry about it for a designated period.
Use Social Media Ad Campaigns
You can also pay extra on social media sites to do targeted advertising. This means that you will not have to worry about users following you to gain access to your content.
Design an ad campaign and designate how much you want to spend on it before anything else. This tactic will help you to stay within your budget and avoid spending too much on a campaign that may not be successful.
Sites like Facebook have features where you can track the progress of an ad campaign. You can evaluate how many people have clicked on your ad as well. If you do not see enough clicks to make it worth the spend, you will be able to adjust the campaign or pull it all together.
When you use social media ad campaigns, you will also be able to see who is receptive to your ads. If you do not know who your target market is, it can be an extremely insightful tool.
Online reviews can be a powerful way you can attract new patients. In fact, they can make or break your business.
Many review sites do not allow business owners to take down negative reviews. It is important that you provide exceptional service so that you do not get a bad review that everyone can see.
You should also encourage patients to leave a review for your business. You can hang a sign up in your dental office, through email, or inform them verbally after their appointment to write a review.
Remember, it is illegal to provide discounts, promotions, or cash offers for any type of positive review. This behavior can get you in trouble with the Better Business Bureau or another governing authority.
You can still encourage positive reviews by simply asking patients and customers to leave their feedback or spreading the word to family and friends. Word of mouth can be one of the most powerful ways to increase your customer base.
Try to stay active on review sites. If you get negative reviews, you can apologize as a response and explain how you can make it right. Thank customers who leave positive reviews by encouraging them to come back to your dental practice.
Try Old-Fashioned Marketing
Even though the internet and social media have taken over the marketing scene, there is still merit to old-fashioned marketing methods. These tactics are still very reliable and can bring in more patients than you might think, especially if you have an older target audience.
If you live in a small community, you can advertise in local coffee shops or community boards. Offer specials that will get the attention of people looking at the bulletin boards.
It may also be worth it to pay for local television and radio spots. Many people listen to the radio on their way to and from work and watch the local news in the morning or evening. These are prime spots that could draw in more business.
Even a well-placed ad in the newspaper can have a huge impact. Make sure that you keep track of how much you spend on these types of advertising, as they can quickly add up.
Pay for Search Engine Spots
If you are having trouble with search engine optimization, you can always spend extra money to boost your place in the search engine results.
When a prospective patient searches certain keywords in a search engine, your result will show up at or near the top. Although it will notify the user that it is a paid ad, they are still much more likely to click on it.
You do not have to spend a bundle on search engine ads. In fact, sites like Google Ads offer a variety of different plans for businesses of all sizes.
Similar to social media ad campaigns, you can evaluate how your search engine results are doing by looking at the clicks they get and the leads that they generate. You will then be able to adjust factors such as ad spend or target audience.
Keep Your Website Up to Date
The last thing a potential patient wants to see is a website that is out of date. Not only do you need dental practice management software to keep your business running, but a well-functioning site is just as essential.
It may be worth it to hire a business consultant or website designer to keep your website up to date. This way, you can free up your own time to focus on larger matters that bring in more money for the practice.
In addition, you also need to ensure that your site is mobile-friendly. This is especially important for people who use cell phones and tablets to help accommodate their disabilities.
You should regularly revisit your website and keep an eye on website trends that you can implement. Make sure that things are working properly, especially when it comes to features like paying bills and contact information.
Utilize Blog Posts
Blog posts are a way to give your patients more information about common dental issues, as well as generate leads for your site. You can use search engine optimization to boost your blog content or even pay to post it on blog sites.
If you have other businesses that you want to work with, you should offer to cross-post blog content. You can feature links to their site in your own blog posts, and they can lead more patients to your site.
Make Sure Your Business is in Dental Directories
Dental directories are a great online resource for patients, and for tips to find the best dental practice management. You need to ensure that your practice is listed in relevant dental directories.
Some programs or directories have membership packages and fees so that you can garner more business from potential patients. You can find specialized seminar programs that will give you great tips for dental practice management.
Some of the most popular dental directories include:
- American Academy of Pediatric Dentistry
- American Dental Education Association
- Dental Trade Alliance
You should try to get your dental practice into specialty directories that are relevant to your ideal patient as well. For instance, if you specialize in treating children, register with as many pediatric dental directories as you can.
Integrate Marketing Into Your Dental Practice Management Today
If you want to excel in dental practice management, you should not have to worry about acquiring new patients. With this guide, you can attract customers to your dental office and maintain a thriving business.
Would you like to learn more about how you can improve all aspects of your dental business through consulting services? Take a look around our site or contact us today for answers to all of your questions.