Posts Categorized:Marketing

There are 185,897 dental practices in the US in 2023. Each practice is busy serving patients in their community.  Each practice is likely also busy competing for those patients with other nearby practices.  The reality is that patients have options and will exercise them if they aren’t happy with any part of their experience. So dental practice marketing becomes even more critical as you consider how to grow your dental practice. Reaching patients and showing them how you can serve them is integral to patient growth. New patient marketing helps get them to your office, and the continued marketing keeps…

The average person has an attention span of about 8.25 seconds; that’s just enough time to grab someone’s attention through social media marketing. Social media is the perfect avenue to highlight your business. Most people get their news and follow trends through various social media channels. Creating social media pages for your dental practice can have many positive benefits, like growing your practice and increasing awareness.  If you’re thinking about using social media platforms to help boost your business, read our best reasons to stop hesitating and start today.  1. Attract New Patients The best thing about social media is that it…

Focus on orthodontic marketing to increase your patient base and grow your business. Marketing is an essential part of any practice’s success and should be well-planned and executed. Here are some tips to help you create and deploy effective orthodontic marketing. Dental Professionals Need to Level Up Now more than ever dental professionals need to market themselves by growing their channels. Effective marketing can use traditional forms of advertising like TV commercials and newspaper ads as well as new digital strategies like social media marketing campaigns. As a leader in this industry, you also need to sell the high standards you…

For many, it is hard to imagine living in the pre-modern dentistry days. In the past, people often developed permanent oral health problems as they aged. Now, modern dentistry generates more than $162 billion every year in the United States alone, helping people maintain excellent oral health for many decades. Of course, the industry size indicates several dental practices are competing for the same patients. Identifying how to grow your dental practice may require using more effective marketing techniques to help you stand out. Read on to learn the most important techniques to attract new clients and grow your practice…

Your dental practice is booming thanks to word-of-mouth advertising, but now, you’re ready to welcome even more new patients to your practice. You’re ready to create a winning website. Unfortunately, many dental office websites fail to motivate their target audiences to take action — like scheduling visits. They also tend to put their viewers to sleep rather than creating excitement or interest. Fortunately, you can outshine your competition through an effective website for your practice. Here’s a rundown on how to design dental practice websites that lead to online business growth, so keep reading. Staff Photos The best business website design…

Did you know that dental practice ownership in America has declined from 84.7% in 2005 to 73% in 2021?  It’s not just America that’s suffering from this decline, but this can be seen throughout all the English-speaking countries, Europe, Canada, Australia, and more. Why are more and more dentists choosing not to go into private dental practice?  Well, it could be because the competition between dental practices is becoming so fierce as many dentists are fighting for market share. That’s why dentists must start focusing their efforts on some tried and true dental practice marketing tactics to get ahead of the crowd.  If…

Did you know that the dental market is predicted to grow to over $60 billion by the year 2029? With more people needing dental services than ever, you must have the best dental practice management. Have you ever considered your dental marketing strategy and how you can improve it to bring in new patients? Here are some tactics that you can try to improve your marketing today. Use Search Engine Optimization Search engine optimization, or SEO, is one of the most effective ways that you can market your business. This is a method that involves using keywords in your content…

Did you know that half of all small business owners don’t have a written marketing plan? A plan can help you effectively reach your audience and grow your practice.  If you don’t know what a dental marketing plan is or how to create one, we’ve got you covered. Continue reading to learn all you need to know about marketing and growing your dental practice.  What Is a Dental Marketing Plan?  In short, your marketing plan is the roadmap you’ll follow as you reach your target audience and generate new leads for your dentist practice. Your plan is a written document…

Online marketers put aside approximately 57% of their budget towards digital marketing. One of the easiest and most effective ways for you to grow your orthodontic practice is through digital marketing. It has the potential to take your business to a whole new level. However, if you are not familiar with digital orthodontic marketing, it can seem overwhelming at first. The first hurdle to cross is getting started. Consistency in your marketing strategy is the next.  Here’s a look at how digital marketing can help your orthodontic practice grow. Create a Stunning Website A well-developed website is a key component…