Posts Categorized:Marketing

Bringing more attention to your dental practice online requires the right strategy. Here is the complete guide to web marketing for dentists.

The right practice leadership can create a culture that employees and patients will appreciate. Use these tips to improve your dental practice.

One of our top members at Burleson Seminars recently asked me if I had a “bulletproof checklist” for dental and orthodontic marketing campaigns. I’ve probably given a dozen lectures on the topic around the world so my answer was, “Sure! Let me see what I can find.” I jumped down the Dropbox rabbit hole, looking for the key principles from a handful of lectures and seminar programs. At the end of the day, I found twelve “laws” of direct response marketing. Does this mean there are only twelve? Of course not. Dare I suggest you must consider my strategies and…

If you are looking for ways to grow your dental practice, this guide can help. Here is everything to know about how to get more patients for your practice.

There are 185,897 dental practices in the US in 2023. Each practice is busy serving patients in their community.  Each practice is likely also busy competing for those patients with other nearby practices.  The reality is that patients have options and will exercise them if they aren’t happy with any part of their experience. So dental practice marketing becomes even more critical as you consider how to grow your dental practice. Reaching patients and showing them how you can serve them is integral to patient growth. New patient marketing helps get them to your office, and the continued marketing keeps…

The average person has an attention span of about 8.25 seconds; that’s just enough time to grab someone’s attention through social media marketing. Social media is the perfect avenue to highlight your business. Most people get their news and follow trends through various social media channels. Creating social media pages for your dental practice can have many positive benefits, like growing your practice and increasing awareness.  If you’re thinking about using social media platforms to help boost your business, read our best reasons to stop hesitating and start today.  1. Attract New Patients The best thing about social media is that it…

Focus on orthodontic marketing to increase your patient base and grow your business. Marketing is an essential part of any practice’s success and should be well-planned and executed. Here are some tips to help you create and deploy effective orthodontic marketing. Dental Professionals Need to Level Up Now more than ever dental professionals need to market themselves by growing their channels. Effective marketing can use traditional forms of advertising like TV commercials and newspaper ads as well as new digital strategies like social media marketing campaigns. As a leader in this industry, you also need to sell the high standards you…

For many, it is hard to imagine living in the pre-modern dentistry days. In the past, people often developed permanent oral health problems as they aged. Now, modern dentistry generates more than $162 billion every year in the United States alone, helping people maintain excellent oral health for many decades. Of course, the industry size indicates several dental practices are competing for the same patients. Identifying how to grow your dental practice may require using more effective marketing techniques to help you stand out. Read on to learn the most important techniques to attract new clients and grow your practice…

Your dental practice is booming thanks to word-of-mouth advertising, but now, you’re ready to welcome even more new patients to your practice. You’re ready to create a winning website. Unfortunately, many dental office websites fail to motivate their target audiences to take action — like scheduling visits. They also tend to put their viewers to sleep rather than creating excitement or interest. Fortunately, you can outshine your competition through an effective website for your practice. Here’s a rundown on how to design dental practice websites that lead to online business growth, so keep reading. Staff Photos The best business website design…