Customer acquisition cost (CAC) is a critical metric for the success of any business, including orthodontist practices. A high CAC can strain your marketing budget and hinder your ability to attract new patients. In this article, we will explore how to lower your orthodontic practice’s CAC through effective digital marketing strategies. We will draw insights from a case study involving Postmates, a delivery app, to provide actionable steps for orthodontist practice owners. Problem: Postmates aimed to reduce its CAC from $40 while increasing conversions to hit its growth milestones. Approach: The marketing agency pivoted from targeting “meal delivery apps” to…
Posts Categorized:Marketing
Everyone and their uncle seems to be talking about remote dental monitoring. Almost everyone is approaching it the wrong way. Instead of focusing on how much more efficient you can be and how few appointments are needed to finish patients, we should be focused on outcomes and patient satisfaction. On the latest episode of Ask the Expert, I speak with Dr. Kurt Hoffman, a board-certified orthodontist and co-founder of In Hand Dental. He shows how patient interaction per month is up significantly in his practice and how he’s only bringing patients into the clinic to complete productive and valuable procedures…
Have you ever wondered how airlines manage to post record profits year after year, despite fierce competition and rising costs? The answer lies in their approach to setting fees. Traditionally, fees were viewed as a necessary evil, an additional cost burden for passengers. But what if we flipped the script and saw fees as a strategic tool for success? The airline industry has mastered this art, and there’s something valuable we can learn from their playbook. Think about it. When you book a flight, the base fare may seem reasonable, but it’s the additional fees that start to add up:…
Marketing your dental practice successfully involves knowing when an expert can help. Here are the benefits of hiring a dental marketing consultant.
No man is an island… and no dental practice is either! Check out these dental practice resources that can help bring your practice to the next level!
Your practice growth can be fast with EAT SEO. Let’s take a look at how to best increase your online presence and gain new customers.
Before you attend your first Burleson seminar, you might not realize how useful they can be! Let us guide you through what you’ll get out of a Burleson seminar.
I’m often asked “What’s the one thing I can do to attract more new patients to my practice?” and my answer is always the same: there is no one thing. I don’t know one way to attract 300 new patients per month to your practice. I know 300 ways to attract one patient and I recommend embracing all of them. If this sounds overwhelming, no one said private practice was going to be easy. This is business, not a cake walk. Dentists and orthodontists can attract 25-50 new patients per month without trying. Based on patient churn due to relocation,…
Bringing more attention to your dental practice online requires the right strategy. Here is the complete guide to web marketing for dentists.
The right practice leadership can create a culture that employees and patients will appreciate. Use these tips to improve your dental practice.
