Posts By:Burleson Seminars

Eataly is an Italian fooderie that has opened stores in 31 cities in 12 countries around the globe. Before speaking to over 1,200 Italian entrepreneurs, Ashley and I took some time to visit the $118 million experiential park called FICO Eataly World. Located outside Bologna, Eataly World spans 25 acres with over 40 restaurants, pastures, food demonstration areas and learning centers. To get around the huge attraction, visitors can ride adult tricycles by famous Italian bike maker Bianchi. Farmers and chefs will teach 30 daily interactive workshops in the truest sense of farm to table. Eataly World plans to welcome…

Ashley Goodall worked as an executive at Deloitte and Cisco Systems. She has a new book coming out, The Problem With Change. In a recent article, she takes Silicon Valley to task, saying, “the home of so many technological and workplace innovations, is rolling out another one: the unnecessary layoff.” Goodall continues, “After shedding over 260,000 jobs last year, the greatest carnage since the dot-com meltdown more than two decades ago, the major tech companies show little sign of letting up in 2024 despite being mostly profitable, in some cases handsomely so. In their words, the tech companies are letting people…

Cal Newport, a distinguished computer science professor at Georgetown University, has become a leading voice in the realm of productivity and professional fulfillment. His notable contributions to this field include the influential book, Deep Work, where Newport explores the transformative power of focused, undistracted work in an age of constant connectivity. Published in 2016, Deep Work gained widespread acclaim for its insights into cultivating profound concentration and delivering exceptional results in various professional domains. Newport’s work challenges prevailing norms of constant busyness, urging individuals to embrace a more deliberate and immersive approach to their tasks. As a precursor to his…

As Cupid prepares to draw back his bow, we wanted to take a moment to express our heartfelt thanks to each and every one of our amazing orthodontic community members – that means you! Your unwavering support and dedication to creating beautiful smiles have made our journey together truly special. In the spirit of Valentine’s Day, we’ve got a little something special for you. Drumroll, please… FREE Valentine’s Day Marketing Templates We know running an orthodontic practice comes with its unique set of challenges, and we’re here to make your life a bit easier. Our team has crafted some delightful…

Hey there, it’s Dustin, and I’m excited to announce the latest episode of The Burleson Box. Today’s episode is a special one as we explore a topic that lies at the heart of human connection – the lost art of conversation. Joining me on the show is the insightful John Bowe, author of “I Have Something to Say: Mastering the Art of Public Speaking in an Age of Disconnection.” Together, we dive into the profound impact of speech training, the healing power of words, and the ancient wisdom that could revolutionize the way we communicate. The Decline of Conversational Education:…

As the world mourns the recent passing of Henry Kissinger, a seasoned diplomat and strategic thinker, it’s worth revisiting some of his insights that could serve as an unexpected lesson for the most unexpected situations. Earlier this year, Kissinger made an intriguing statement regarding the Ukraine war, urging us to contemplate the potential repercussions of providing Ukraine with advanced Western arms and technology. His unique perspective raised the critical question: What if the country’s politics took an unexpected turn, posing a threat to Europe? It was a unique question from Kissinger no one was asking. This scenario, though hypothetical, underscores…

The more I hang around top performers and study some of the best minds in marketing, management and leadership, the more I discover the best leaders and most effective people in any field are exceptional storytellers.
Most doctors and dentists don’t give much thought to storytelling. This is a mistake and huge opportunity when you get better at sharing compelling stories that move people in the right direction. In the realm of dentistry and orthodontics, every interaction with patients, colleagues, or potential clients presents an opportunity to convey a compelling narrative. The power of storytelling lies not only in sharing what…

The iconic struggle between Charlie Brown and Lucy in the Peanuts gang mirrors the challenges many of us face in achieving our goals. Every new year, we set ambitious resolutions, only to find ourselves tripped up by our own habits and routines, much like Lucy pulling away the football just as Charlie is about to kick it to the moon. In this blog post, we’ll explore how to break free from the Lucy Effect and achieve peak performance in 2023, drawing insights from our online training, “Peak Performance for Healthcare Providers.” Key Concepts from Peak Performance:   Mindful Productivity with…

I hope this update finds you well and ready for a nice Thanksgiving holiday in the US. Today, I want to draw your attention to the remarkable achievements of Coach Bob Hurley, a true icon in the world of high school basketball coaching. At 65, Coach Hurley boasted a stellar record of over 1,000 wins and 25 state championships, making him a living legend in the game. In 2010, he was honored with induction into the prestigious Naismith Memorial Basketball Hall of Fame, a testament to his unparalleled contributions to the sport. However, what sets Coach Hurley apart is not…

Colorado’s record is 4-5 overall and their conference record is even worse but that hasn’t stopped their coach, Deion Sanders, from hosting a masterclass in confidence. The Wall Street Journal article by Callum Borchers is worth a read. Here are the notes I jotted down after reading it: A belief that you’re capable of greatness through hard work. Set high expectations to the point where people say “you’re crazy.” Many leaders struggle with employees’ loss of ambition. Sanders is a benevolent alpha, a leader who earns subordinates’ trust by showing he cares while holding them to his own high standard.…

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