Today’s society seems fixated on the next big thing. I wrote about this a few years ago and referenced the book, Spectacle, which I highly recommend you read if you want to become a master at marketing and selling. If everyone else is fascinated by what’s new, it’s insightful and important for you to consider things that remain constant. Jeff Bezos, founder of Amazon, once highlighted this perspective, stating, “I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of…
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