Hiring the right people for your orthodontic practice has always been a cornerstone of growth. But as we look toward 2025, the challenges of inflation, rising interest rates, and workforce uncertainty are redefining how practices approach the hiring process. It’s no longer about just finding “good” employees—it’s about hiring for excellence with systems that deliver predictable results. Recent data from the labor market highlights both opportunities and risks. While inflation has moderated slightly, interest rates remain high, creating a cautious economic climate. This puts pressure on wages and forces small businesses, including dental and orthodontic practices, to be laser-focused on…
Monthly Archives:December 2024
I’m neck-deep finishing some work for a large international client and their marketing department. What the CMO likes to call “the hero’s journey” I phrase as a question for the entire marketing team: If we don’t know where they are, how can we help them get where they want to be? Most products and services are not marketed and advertised with this question in mind, but they should be if they want to be successful. From Broadway to Hollywood and Washington D.C. the story has been told a thousand times from “small town USA” and “rags to riches” the narrative…
