One of our top members at Burleson Seminars recently asked me if I had a “bulletproof checklist” for dental and orthodontic marketing campaigns. I’ve probably given a dozen lectures on the topic around the world so my answer was, “Sure! Let me see what I can find.” I jumped down the Dropbox rabbit hole, looking for the key principles from a handful of lectures and seminar programs. At the end of the day, I found twelve “laws” of direct response marketing. Does this mean there are only twelve? Of course not. Dare I suggest you must consider my strategies and…
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