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Management When you take the time to define your core values and live by them, decision-making becomes extremely easy. You don't have to push your team forward. The mission, vision and values pull them in the right direction.
Structured Procrastination. In his excellent book, On Writing: A Memoir of the Craft, Stephen King addresses the phenomenon of writer’s block. He says, “Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” I agree. I’ve written thousands of pages of content, spread across ten published books, scores of special reports, articles and hundreds of marketing, management and leadership programs for dentists and orthodontists, several of which have been translated into at least five languages, that I know of. And, I can attest that a lot of it has typographical and grammatical errors. Some of it…
Control Freaks. Before the 2021 Rose Bowl, Alabama Coach Nick Saban had quite an answer when ESPN’s Tom Rinaldi asked him for one thing he learned this disruptive year. “I’ve spent my whole life trying to keep everything in some kind of a controlled mechanism that I thought was going to lead to better performance, better production, more consistency, and this year, that hasn’t been possible,” he said. “There was a time, in my career as a coach, I would have never been able to tolerate some of the things we’ve had to go through. So that has made me better, I…
A Living Culture. A few months ago, one of our private clients reached out with a human resources challenge. I swiftly recommended he call Sean Barnard, our trusted HR expert and certified professional in this area. Sean has decades of experience building, leading and managing high-performance teams and was a general manager tasked with generating $250 million in revenue each year for a tremendously-successful and highly-regulated casino. A task he surpassed brilliantly, year after year, until he retired. At his peak, Sean had over 1,600 employees. This is someone we can all learn from. Sean and I have become close friends over the years. He’s helped…
Marketing How often you help others and how often you solve their problems are in direct proportion to how often your bank account doubles. Marketing and advertising are two of the fastest ways to help more people solve their problems.
The Most Effective Dental Practice Marketing Strategies You Can Try The world of digital information marketing is growing rapidly. This suggests that more and more businesses are stepping up their marketing to the 21st century. Any dental practice that thinks they don't need to worry about a digital marketing campaign is wrong. A new world of advertising is coming for every industry out there.  But how does the world of dental practice marketing work? Is it different from other sorts of marketing campaigns? What strategies work best?  Keep reading for more information.  Focus on Web Design  If you want to succeed in the 2020s, you'll need to treat your website's front page…
dental practice marketing
Driven by Emotion. From a recent Kiplinger editorial survey, “On Valentine’s Day, one in five die-hard sports fans turns down romance to watch a game. A good chunk of men, 31%, want their lovers to be bigger fans; 18% would take a pay cut to change their partners’ interest level. and both sexes would gain weight or add to their commutes to alter their lovers’ interest level in sports. A full 41% of men say rooting for the same team is a bigger deal than sharing religion. There’s also financial friction: 27% of couples argue over money spent on sports. A majority of respondents,…
On Brand Promises. The Bed Bath and Beyond 20% off coupon is so ubiquitous that one of the mailers was even found by FBI agents in the junk drawer of notorious gangster, Whitey Bulger.  Comedians and television shows make fun of the coupon and I’ve done a fair amount of my own ribbing of the brand. At peak circulation, over a billion coupons were mailed per year. Nearly everyone has seen one of these or has one in their stack of mail at home. Many consumers keep them in their cars and purses, waiting to use them. But did you know? The brand started…
Leadership If you want your employees to take more ownership, ask them to co-sign your next bank loan with you. When you've come to your senses and had a good laugh, get back to shouldering your responsibility to lead the business. You can only abdicate ownership and leadership if you want to work for someone else.
10 Important Leadership Practices for Dental Offices As of 2021, there are an estimated 187,000 dental offices in the United States. You've worked hard to make your dental practice a reality, but running a professional practice comes with many challenges. You must blend dental know-how with business skills . Like any organization, this means having an efficient team to help carry out your vision and serve your patients. To have the best possible dental office, you will need to understand and deploy consistent leadership principles. To learn more about leadership and management techniques you can use to serve your patients and employees with excellence, keep reading below…
leadership practices
Question Every Hand. Maria Konnikova holds a Ph.D. in psychology. She writes about her research on how quickly people make up their minds and how unwilling they are to change them. She’s a New York Times best-selling author and also a world-champion poker player. For her latest book, The Biggest Bluff, she trained with and then competed against some of the best poker players in the world. They taught her to question every hand. She learned to unpack every strategy and pushed herself out of her illusions–beyond her comfort zone–and she won. Konnikova’s research is so fascinating because it flies in the face of what we…
Unity of Purpose. In his review of the new book, How Ike Led: The Principles Behind Eisenhower’s Biggest Decisions, David Roll shares what is known about the evening before a critical World War II invasion, when General Eisenhower visited the 101st Airborne Division at Newbury, a town in the south of England: “This was the unit whose glider forces and paratroopers, Leigh-Mallory had predicted, would suffer roughly 70% and 50% casualties respectively during the invasion. A famous photo depicts a cluster of soldiers, their faces blackened with charcoal for camouflage and to protect against glare, as they gathered around Ike. Up close, he asked…
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