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Management
When you take the time to define your core values and live by them, decision-making becomes extremely easy. You don't have to push your team forward. The mission, vision and values pull them in the right direction.
On Stability and ImprovementAshley Goodall worked as an executive at Deloitte and Cisco Systems. She has a new book coming out, The Problem With Change. In a recent article, she takes Silicon Valley to task, saying, "the home of so many technological and workplace innovations, is rolling out another one: the unnecessary layoff." Goodall continues, "After shedding over 260,000 jobs last year, the greatest carnage since the dot-com meltdown more than two decades ago, the major tech companies show little sign of letting up in 2024 despite being mostly profitable, in some cases handsomely so. In their words, the tech companies are letting people…
The Long-Term Effects of Short-Term ThinkingIn a new podcast with Dr. David Phelps, we talk about short-term thinking and the damaging effects this has on long-term results. It reminded me of the conversation I had with Dorie Clark on The Burleson Box podcast. She has a great book called The Long Game - How to be a Long-Term Thinker in a Short-Term World. Dorie told me, “You know you’re getting this right when you’ve put the proper systems in place so that your business doesn’t collapse if you’re not working 24/7.” Smart people like Warren Buffett and the late, great Charlie Munger understand this fundamental…
Nurturing Team Harmony: A Guide for Orthodontists to Boost Employee SatisfactionThe Challenge of Employee Discontent In the ever-evolving landscape of healthcare, the challenges we face extend beyond the patient's chair. As leaders in orthodontics, it's crucial to recognize the growing issue of employee discontent within our teams. Despite increased investments in employee benefits during the pandemic, many orthodontic professionals find themselves grappling with rising dissatisfaction among their valuable staff. Stephan Scholl, CEO of Alight Solutions, rightly pointed out in a recent Wall Street Journal article by Vanessa Fuhrmans and Lindsay Ellis that increased spending on benefits doesn't always translate into happier employees. "In an Alight survey of 2,000 U.S. employees…
Marketing
Enhance practice visibility and brand awareness, attract new patients and build trust within the community. Ensure patients are well-informed and empowered to make the best healthcare decisions while improving access to quality care in your community.
Spreading Love and Smiles: Free Valentine’s Day Orthodontic Marketing TemplatesAs Cupid prepares to draw back his bow, we wanted to take a moment to express our heartfelt thanks to each and every one of our amazing orthodontic community members – that means you! Your unwavering support and dedication to creating beautiful smiles have made our journey together truly special. In the spirit of Valentine's Day, we've got a little something special for you. Drumroll, please... FREE Valentine's Day Marketing Templates We know running an orthodontic practice comes with its unique set of challenges, and we're here to make your life a bit easier. Our team has crafted some delightful…
The End of Averages – How to Set an Effective Marketing BudgetIn his 2015 book, The End of Average, Todd Rose cautions against the pitfalls of designing systems based on averages, a concept he calls "averagarianism." He argues that relying on the mean or judging success in terms of deviation from the mean can lead to ineffective and potentially harmful outcomes. Rose cites the example of Gilbert Daniels, a researcher in the 1950s whose work prompted the U.S. Air Force to design personalized cockpit features for pilots of various shapes and sizes, moving away from the notion of a standard, average pilot. This innovation significantly improved safety records. The essence of…
Why it’s Critical (and Profitable) to Offer Remote Monitoring in Your PracticeIn the wake of the recent bankruptcy filing by SmileDirectClub for voluntary protection under Chapter 11, a dialogue has opened up in the industry about the efficacy of using online aligner companies. Practitioners agree that the company proved one critical theory to be true – patients appreciate and will embrace avoiding office visits for aligner treatments. They prefer remote care that doesn’t complicate their daily lives. In Hand Dental absolutely believes in the value of teledentistry – but we are also strong advocates about the need for all dental patients, especially those who’ve invested in clear aligners – to regularly…
Leadership
Inspire and motivate your team, foster a positive work environment and boost employee morale. Learn how to make informed decisions, set clear goals and allocate resources efficiently so that patient care and outcomes are maximized. A culture of excellence, innovation and compassion begins here.
Slow Productivity and Professional PracticeCal Newport, a distinguished computer science professor at Georgetown University, has become a leading voice in the realm of productivity and professional fulfillment. His notable contributions to this field include the influential book, Deep Work, where Newport explores the transformative power of focused, undistracted work in an age of constant connectivity. Published in 2016, Deep Work gained widespread acclaim for its insights into cultivating profound concentration and delivering exceptional results in various professional domains. Newport's work challenges prevailing norms of constant busyness, urging individuals to embrace a more deliberate and immersive approach to their tasks. As a precursor to his…
The Purpose, Work, and Meaning of Life.Psychiatrist and author, David Viscott said, "The purpose of life is to discover your gift, the work of life is to develop it, and the meaning of life is to give your gift away." I'm not certain I understood this early in my career. I was too busy focused on external metrics like practice growth. I was constantly striving to prove myself to others and to assuage self-doubt and fear. I grew up with role models who instilled work ethic and diligence into me from a young age. I also grew up in the 1980s when movies like "The Meaning…
Rediscovering the Lost Art of ConversationHey there, it's Dustin, and I'm excited to announce the latest episode of The Burleson Box. Today's episode is a special one as we explore a topic that lies at the heart of human connection – the lost art of conversation. Joining me on the show is the insightful John Bowe, author of "I Have Something to Say: Mastering the Art of Public Speaking in an Age of Disconnection." Together, we dive into the profound impact of speech training, the healing power of words, and the ancient wisdom that could revolutionize the way we communicate. The Decline of Conversational Education:…
“This will make a huge impact in our practice and on the rest of my career. I just cannot say enough… the results are amazing!”— Dr. Dante Gonzalez
“The best information I’ve implemented into our office in almost 20 years of orthodontic practice.”— Dr. Lisa Grant
“This has challenged everything I thought I knew...about how my practice works and what drives growth. This has drastically changed how I practice.”— Dr. Jim Stork