Dr. Dustin S. Burleson is a speaker, teacher, author and business strategist for over 1,900 doctors located in 23 different countries throughout the world. He writes and edits five newsletters monthly, is the director of the Rheam Foundation for Cleft & Craniofacial Orthodontics and operates a large multi-doctor, multi-clinic orthodontic and pediatric dental practice in Kansas City, Missouri.
He is a champion of the private practitioner and has a long track record of helping orthodontists transform their practices and increase their impact on their families, employees, communities and the profession of orthodontics. Last year alone, his orthodontic marketing campaigns generated over $300 million in revenue for his clients. When he is not working, you can find him on his sailboat, jumping out of airplanes, or racing exotic cars through the desert. In tightly-contested vote, he was recently named Best Dad in the World by two-thirds of his children.
• Adjunct Assistant Professor, Department of Orthodontics, UMKC School of Dentistry
• Attending Orthodontist, The Children’s Mercy Hospital, Kansas City, MO
• Director, Rheam Foundation for Cleft and Craniofacial Orthodontics
• Founder and President, Burleson Orthodontics & Pediatric Dentistry
• Founder and Senior Consultant, Burleson Seminars
Latest Burleson Seminars Clients
Your Team Will Make or Break Your Practice
How much effort do you put into ensuring that you are hiring the right person for each position in your business? If you don’t know the answer to that question, you may be costing your company in more ways than one. Not having the right people in each position can be a problem. A big problem. One that can impact your customer service, productivity, and your bottom line.
No matter how long someone has had their business, it is never too late to evaluate whether you have the right people in each position. Sure, you may like someone and find them friendly to chat with, but that doesn’t necessarily mean they are good at what they do. To run a successful business, you need people who are good at what they do. And you need them in every position within your company.
With Burleson Seminars you you will learn proven systems and strategies from an actual orthodontist. Burleson’s teachings are not theoretical “what if” or “case studies” from consultants who have never picked up a dental handpiece nor have they ever actually built and managed a successful multi-million dollar practice. One of the key areas your practice can experience significant growth is in the area of effective delegation to the best team members.
Effective delegation helps your practice accomplish more, grow, and thrive. But that only works
when you have the right people in each position. Whether you get the help of a talent acquisition
firm or you do all the hiring yourself, it is important to get the right people in each position.
Doing so will save your company money in training and turnover, and you will improve
When it comes to getting the right people hired, consider these tips:
- Don’t base all of your hiring expectations on experience or education. While those things are important,
what is more important is one’s attitude and learning abilities. Someone who has a great attitude and is
eager to learn may prove to be just what your team needs.
- Ask questions that matter, when you are doing an interview. Forget some of the age-old questions that
people have formulated responses for. Instead, find unique questions that are formulated off the
individual. “What leadership positions have you held in the past?” and “What do you do for fun in your
free time?” are two of my favorite questions.
- Go with your gut, and never settle for someone who doesn’t seem quite right. If the right person doesn’t
come through the door, keep searching. There is too much at stake to settle for someone or hire
someone that your gut instinct says isn’t the right one.
In my offices, I have a great team who all do their jobs well. But that didn’t just happen, all on its
own. Having an effective team of professionals was a goal, and it was something that I wasn’t
going to compromise. As a result, my office runs efficiently, and we have grown 638% in the last
4 years. You can get the same results. It starts and ends with your team. Hire superstars.
Leverage the Power of Marketing Automation
Finally! A Reliable & Proven System to Use as an Unfair Advantage to Almost Effortlessly “Put Your New Patient Process and Patient Referral Systems on Auto-Pilot”
To: Anyone looking for a foolproof way to increase new patients and practice profits Peter Drucker once suggested “the best way to predict the future is to create it.” To create growth, increase new patients in your practice and protect against an unpredictable economy… like many other principles, it’s much easier said than done. Most doctors NEVER figure it out.
In reality, it’s much worse than that. To be brutally honest, it’s a BIG PROBLEM for most doctors and practice owners. First, way too many doctors make the false assumption that maintaining their current level of new patients and production will be adequate in the future… but that’s a different problem.
Let me ask you a question:
What Are You Doing Today That Will Guarantee a Successful Future for Your Practice?
That’s the problem… you’re busy treating patients, managing staff members, dealing with vendors… running a practice. You already know by now that your ability to focus on the future of your practice is almost impossible… ask me how I know. I’ve “been there and done that.” Working 6 days per week, 12-14 hours per day, beating my head against the wall trying to figure out a predictable system for attracting new patients and encouraging referrals from everyone else. You know your office provides great service and care to your patients, but do your patients share that information with everyone they know? Did 50% or more of your new patients last year come from direct patient-to patient referral? If not, your practice probably looks a lot like mine did. Completely inadequate. And every time your new patients fail to refer a friend or family member, more of your hard-earned marketing dollars are literally thrown away. It’s an all too common occurrence and it applies to EVERY doctor’s office I work with… not just the offices who market ineffectively. These days, you’ve got to be concerned about…
… Competing in an Overcrowded Marketplace with Prospective Patients who are Completely Overwhelmed with the Number of Marketing Messages They Receive on a Daily Basis…
Emails are increasingly being ignored (or deleted) before they’re opened… let alone read. And that’s only if you get through today’s over-aggressive spam filters. And being #1 on Google is pointless if you can’t keep the average website visitor on your page for more than 30 seconds. You’ve got to find a way to cut through the clutter.
It’s getting more difficult every day and there’s no end in sight. As soon as you find one method of marketing that works, your existing patients and prospective new patients seem to ignore it. Your Yellow Page ads and Patient Newsletters don’t seem to be working like they used to. Your front desk staff gives you conflicting reports about the effectiveness of new marketing strategies. You’ve heard about automated marketing systems but never met someone who actually got them to work. Basically,the mountain-sized challenge you face as a doctor and entrepreneur to grow the business while still focusing on exceptional patient care is too daunting and you’ve even considered retreat. It seems like the amount of effort to implement an automated marketing program is simply too intimidating.
And the problem isn’t going get any easier. As patients increasingly search for healthcare providers on-line and switch doctors “on a dime” due to insurance programs and on-line coupon sites, your patient referral base will continue to shrink. It’s one thing to compete with other doctors for new patients, but now you’re competing against Groupon and Insurance Companies. What strategy can a private-practice doctor use to increase new patients and explode the number of referrals from existing patients?
Here’s the bottom line: Your patients have to be nurtured and communicated with on a consistent basis with messages that are highly-specific to them. You must get the right message to the right patient at the right time. In other words, you need a system to
continually gather new patients, increase the number of referrals from existing patients, and reactivate the ones who have “gone lost.”
If a system like this sounds complex, you’re right. It is. I’ve spent more than two years building, testing, refining, and re-testing our marketing system and I can tell you. It’s not easy to do what I’ve done. It has been a painfully expensive and slow process. Luckily, I’ve emerged on the other side of the mountainous challenge with good news. And here it is : the greater the complexity of the marketing system the less likely the competition is to replicate and deploy a similar system. That’s good news for the few who can stand out from the crowd. It’s really sad because the truth of the matter is that countless doctors could easily be creating fortunes following this proven, repeatable, practically “color-by-numbers” system… but NEVER discover it or use it to it’s full potential…
… are YOU one of them?
If you are, don’t worry because I have the solution. And the best part is that this solution
is so foolproof anyone with half a brain can follow it.
Click here to discover more about the Power of Marketing Automation
Successful Orthodontic Practices Take Time to Support Their Communities
Burleson Seminars was founded on three simple principles: to change lives, advance our profession and support the orthodontic community. We are putting these principles into action not only through our products and services, but also through our involvement in 7 countries throughout the globe.
Burleson Seminars employees have a reputation for responding to the orthodontic community’s needs throughout the year. Whether it’s helping fellow coworkers, donating resources to the underserved or volunteering countless hours with orthodontic charities, Burleson employees are constantly giving back.
In addition to our employees’ involvement in the community, Burleson Seminars
is committed to giving back to the people and the communities in which our
clients live. Listed below you will find a small sample of the community
organizations through which Burleson Seminars gives back. For the communityminded
doctor wishing to make a difference beyond the walls of his or her
practice, the choice is clear. Burleson Seminars – The Place for Exceptional
Mastermind Groups By Invitation Only
Dustin Burleson personally runs three mastermind groups with 38 private clients in each group. These groups meet several times per year and are hand-selected by invitation only so that your group is free from any local area competitors so that you can feel comfortable sharing what’s working in your practice and also soliciting help from the group on current projects or frustrations that, once solved, can help your practice break through to the next level. To request a membership application, visit www.MyCoachingApplication.com, complete the requested information and fax it back to 866-253-1590.
Discover the Strategies Dr. Burleson Uses to Build the Most-Successful Practices
Welcome OrthoTown Readers Speaker, teacher, author and founder of Burleson Seminars, Dr. Dustin Burleson coaches the most-successful orthodontists in the United States, U.K., Australia, Canada and Brazil. Discover the strategies he uses to build orthodontists into the trusted authority in their market and start building the orthodontic practice of your dreams. In the exclusive book, you will peek behind-the-scenes to uncover the secrets Dr. Burleson has used to ethically build the fastest-growing practices in North America. See for yourself in the book that has orthodontists all over the world buzzing:
- Stop wasting your money on marketing that doesn’t work. Keep your patients and referring dentists engaged every month and transform them into “raving fans” of your office.
- Discover the #1 mistake I made in building my practice and how to avoid it. Avoid this costly pitfall and watch your practice soar.
- Steal my perfect formula for compelling content. Your patients don’t want to be bored. They want to be wowed! Most doctors ignore this advice, to their peril.
- Five things to never put in your practice marketing. Get this right and your return on investment will skyrocket. Hint: your competitors are doing this entirely wrong.
- The only metric you should be worried about in today’s economy and slow-to-no growth professions of dentistry and orthodontics. This is the ticket to extreme success.
For a limited time, you can claim your FREE copy of the handbook that has the entire industry buzzing. (reg. $15.95) Caution: this is sensitive in nature and for the doctor’s eyes only. It is not for your staff. Please tell us where to send your white paper where only you will see it. Free book offer is limited to the first 197 orthodontists.