Burleson Seminars is a coaching and consulting firm serving over 3,000 orthodontists and dentists throughout the world. Our coaching clients receive continuing education, practice management, custom marketing plans, employee training and marketing automation consulting services. Burleson Seminars offers customized practice analysis and integration of proven management and marketing strategies to help doctors build the private practice of their dreams.
I was born into a family of dentists (twelve, to be precise) and worked in marketing during college, then general dentistry and finally the specialty of orthodontics. Growing a practice “from scratch” in a highly competitive area (with a dental school and no other large city within 2 hours of Kansas City) wasn’t the smartest thing I’ve ever done. The first 12 months, I thought I had made the biggest mistake of my life. Frustrated and working 6 days per week with patients and doing my administrative tasks on Sundays, something had to give.
I relied on my family business experience and marketing background to grow the business aggressively, but working with me wasn’t fun. I was stressed to the max, running staff through the practice like a revolving door and wondering when I would finally start taking home a real paycheck.
I became serious about applying tested marketing principles in order to grow the business and provide better care for my patients. We invested in staff training, our marketing results went through the roof and before I knew it, I was running one of the most-successful orthodontic practices in the country and making significant contributions to our community, our patients and the lives of our staff members. Today, our practice donates more to charity and staff bonuses than we used to collect in yearly gross revenues. We see more new patients in one month than we used to see in a year and our appreciation for our patients and relationship with our staff members has changed dramatically. I still pinch myself daily to make sure it’s real.
As a result of our tremendous success, our phone rings off the hook with requests from doctors all over North America who want to come to my practice and “see how we do it.” In addition to my faculty appointments and relationships with pediatric dental and orthodontic residents, I teach practice management seminars and technology courses throughout the country. In 2011, we started allowing doctors to visit our offices for a consulting fee and learn how we’ve massively implemented successful business concepts, marketing strategies, and staff-training programs to grow our practice to astronomical levels.
With private coaching clients a secondary aspect to our practice, I’m very proud to say that I make more money actually doing the things I teach and not simply by teaching the things I teach. So, why teach at all? Great question! It’s my way to give back. The proceeds from my private coaching clients go towards the Leo H. Rheam Foundation for Cleft and Craniofacial Orthodontics. Providing free orthodontic and pre-surgical nasoalveolar molding (NAM) treatment to underserved populations and families who could otherwise never afford orthodontic treatment. That’s the motivational drive behind our coaching program and the real reason why our clients are thrilled to take their practice to the next level with private coaching and practice management strategies with Burleson Seminars.
To Your Success,
Dr. Dustin Burleson
Dr. Dustin S. Burleson is a speaker, teacher, author and orthodontic specialist. Since founding Burleson Orthodontics & Pediatric Dentistry in 2006, 1,941 orthodontists have traveled to Kansas City from 23 countries to learn from Burleson’s vision to change lives, advance the profession of orthodontics and support his community. Together, he and his students treat hundreds of thousands of patients throughout North America each year.
He writes five professional newsletters monthly, is the director of the Leo H. Rheam Foundation for Cleft & Craniofacial Orthodontics, teaches at both Children’s Mercy Hospital and the UMKC School of Dentistry while operating a large multi-clinic orthodontic and pediatric dental practice in Kansas City, Missouri. His practices have personally transformed the smiles of over 15,000 patients in Kansas City and he has helped more children through the Smiles Change Lives non-profit organization than any other doctor in North America.
The author of two Amazon best-selling consumer books, “Stop Hiding Your Smile!” and “The Consumer’s Guide to Invisalign,” and the best-selling orthodontic practice management book, “The Ortho Manifesto,” Dr. Burleson has been invited to speak throughout the world and has shared the stage with celebrities and athletes who mirror his passion to help more people live healthier, happier lives. A two-time Inc. 500 | 5000 honoree recognized for building one of the fastest-growing orthodontic specialty practices in North America, Dr. Burleson was also awarded the American Dental Association’s prestigious Golden Apple Award in 2014 and the Missouri Dental Association’s Outstanding Dental Leadership award in the same year. Dr. Burleson provides over $1 million in free orthodontic care to cleft lip and palate children each year.
His marketing strategies have generated over $300 million in revenue for his orthodontic clients and his privately held practices. In his free time, Dr. Burleson enjoys sailing, jumping out of airplanes, racing exotic cars through the desert and traveling the globe. He consistently reads over 30 journals per month, four newspapers per day, 50 or more books per year and publishes four monthly newsletters. In a tightly-contested vote, he was recently named “Best Dad in the World” by two thirds of his children.
Brittany Tucker is an enthusiastic medical business consultant and dynamic speaker with experience in training over 150 doctors across the country and internationally. Her expertise in dental consulting and sales training from a Fortune 500 company combined with her passion for helping others makes her a sought out and exceptional advisor. Brittany holds a Bachelor of Arts in Communication and Marketing from Auburn University where she was a collegiate cheerleader in addition to a Master of Science in Sport Management from Georgia Southern University.
Before finding her calling in consulting, she previously worked in the NFL, NASCAR circuit and also served AIDS orphans in Africa. Brittany has a special interest in life coaching and is on the path to obtaining certification in order to enhance her consulting realm. She resides in the southern city of Atlanta where she is active in Buckhead Church and outreach in the inner city. When she isn’t busy inspiring clients to reach goals she enjoys traveling to new places, refers to herself as a closet nerd who loves learning and is currently training for the largest 10k race in the country. Brittany is honored and ecstatic to join the Burleson Team and can be reached at Brittany@BurlesonSeminars.com.
Tyler is from Parkville, Missouri and has worked in the customer service industry for over 10 years. He joined Burleson Seminars in 2013 and coordinates live seminars and private coaching dinners. If you haven’t met Tyler, put it on your list the next time you are in Kansas City. He is the life of the party.
Ashley Barnholdt, COA, EFDA
Ashley is originally from Iowa and was active in the psychology department and her sorority during a busy college curriculum at Northwest Missouri State. She now lives in downtown Kansas City and enjoy spending time with friends, volunteering with the Junior League and exercising.
Ashley trains treatment coordinators and orthodontists all over the world through the programs at Burleson Seminars. She has dental management experience and brings a wealth of knowledge to our private coaching clients in order to help their Treatment Coordinators, Associate Doctors and Administrative Employees achieve peak performance.